Case
Real estate

The Kvadratnyi Metr CRM

Kvadratnyi Metr is a CRM for a real estate agency: request tracking, a sales funnel and analytics by agent and by traffic source. The interface is built around the daily routine of a sales team - from a client’s first enquiry to a closed deal.

Who it fits: real estate agencies that keep properties and clients in spreadsheets and lose requests because there is no single funnel and no visibility into which stage each deal sits at.

Stack: React with Vite, Tailwind CSS for the interface and Recharts for charts and diagrams.

React
Vite
Tailwind CSS
Recharts

How the interface looks

CRM for a real estate agency - deal dashboard with KPIs and a sales funnel — Dashboard: active deals, the value in progress, the average deal size and lead-to-deal conversion. Next to it - the funnel with drop-off at every step, agent performance and response time to a request.

Deal kanban board in a real estate CRM - stages from a new lead to a closed deal — Deal kanban: five stages from a new lead to a closed deal. A card can be dragged into the next stage, and each column header shows the number of deals and their total value.

Property catalogue in the CRM - cards for flats, houses and commercial units with filters — Property catalogue: flats, houses, commercial units and land plots, filtered by type, sale status, area, floor and price. Each card shows the view count and the agent in charge.

Client database in a CRM for realtors - buyers and sellers with budget and deal status — Client database: buyers, sellers and exchanges. Every record carries the request, the budget, the deal status, the agent in charge and the date it entered the database; search, type filters and export included.

Request-source reports in a real estate agency CRM - plan versus actual and sales by district — Reports: plan versus actual deal volume by month, request sources (OLX, the agency website, referrals, Instagram, Google Ads) and the distribution of sales across city districts.

Per-agent analytics in a real estate CRM - closed deals, commission and rating — Agents: closed deals, volume, commission, average response time and rating for every agent, plus a combined chart of the team’s results for the month.

What the system can do

→ A single request funnel: new lead → viewing → negotiation → deposit → deal closed, with end-to-end conversion and drop-off at every step
→ A deal kanban board with drag-and-drop between stages and the total deal value per stage
→ A property catalogue: flats, houses, commercial units and land plots - with filters, sale statuses and view counts
→ A buyer and seller database: client type, request, budget, agent in charge and the date added
→ Per-agent analytics: closed deals, volume, commission, average response time and rating
→ Plan-versus-actual reports on deal volume and the distribution of sales across city districts
→ Request sources with the share of each channel - it shows which traffic actually brings deals
→ Response-time control: the target, the actual value and a chart for the last 14 days
→ Search by address, client and request number, plus export of the database and reports

Want the same system for your business? Get in touch

Send a request Telegram

All cases